It is known that every console company will try its best every year to keep its followers motivated and loyal. Sometimes it works out; sometimes it doesn’t. The most successful strategy has been, without a doubt, subscriptions allowing the user to access exclusive content, free games, and special discounts. A great example of these efforts just arose today. A few moments ago, a new membership program was announced for the PlayStation community.
Grace Chen, Vice President, Network Advertising, Loyalty & Licensed Merchandise, introduced PlayStation Stars, an all-new loyalty program that will “enhance” the gaming experience with exclusive rewards and trophies. However, the most beautiful part of it is, undoubtedly, the point-earning offer, which can be redeemed as PSN wallet funds for game purchases (at the PlayStation Store, naturally). Even though the loyalty program hasn’t come out just yet, it sure promises a high reward for those gamers that play consistently and thoroughly on PlayStation consoles.
Introducing PlayStation Stars, an all-new loyalty program celebrating players that’s free to join.
— PlayStation (@PlayStation) July 14, 2022
First details: https://t.co/0qMpStwE0N pic.twitter.com/V7TTofX0Rb
Here is an official statement about PlayStation Stars from Grace Chen (via PlayStation’s blog):
Throughout our company’s 27-year history, we have been continually moved by how meaningful gaming experiences can create fond, lifelong memories for players. All of us at PlayStation take special joy in creating unique products and experiences that delight our fans. This includes everything from our consoles and critically acclaimed games, to community challenges such as Seize the Throne and Treat Codes, to digital and live events including the State of Play.
Today, I’m pleased to reveal PlayStation Stars, a brand new loyalty program that celebrates you, the player, for being on this ever-growing gaming journey with us. PlayStation Stars will be free to join when it launches later this year. Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities. Our “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.
All PlayStation Stars members will have opportunities to earn loyalty points. Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products. As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on PlayStation Store.
Also, as part of PlayStation Stars, we are unveiling a new type of reward called “digital collectibles.” Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra-rare collectible to strive for, or something surprising to collect just for fun.
We hope this new program brings to mind past gaming memories while making you excited for the future with PlayStation: commemorating the gaming eras we created together, charting new paths to explore, and bringing players together for global celebrations. This is just the beginning for PlayStation Stars, and the program will continue to evolve over time. We’re currently doing some early tests on this program before launching it later this year in phased regional rollouts.
We hope you’ll enjoy the program once it launches. We’ll be back with more updates in the future. Thanks for reading!
What are your thoughts about PlayStation Stars? Let us know in the comment section!
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