A couple of days ago Dior announced a completely unexpected collaboration with Gran Turismo 7 at the World Series Showdown in Salzburg, Austria, designed specially by Dior’s Artistic Director of Dior men’s collections Kim Jones.
Dior enters the video game universe with a capsule designed by Kim Jones for @TheGranTurismo 7. See the full racing set with the iconic Dior Oblique motif and CD diamond initials, and stay tuned for the video explaining all the details of the collection.#DiorGT7 pic.twitter.com/dkMeKY872b
— Dior (@Dior) July 30, 2022
Yeah, we didn’t see it coming…
The exclusive collab will be available for both PlayStation 5 and PlayStation 4 and will feature Dior racing gear that can be applied to a player’s driver avatar and a customized De Tomaso Mangusta, a beloved Italian sports car originally released between 1967 and 1971.
The racing gear collection surprisingly marks the first Dior virtual collection ever and is comprised of a yellow and grey racing suit, matching gloves, reinterpreted "Diorizon" shoes and a blue and grey helmet.
Also, a special number 47 decal has been incorporated into the car’s design to commemorate the date of Christian Dior’s inaugural fashion show in 1947. So, if you are interested all these items and the special edition De Tomaso Mangusta will be available starting August 25.
While you wait, we will leave the announcement video below which gave us a glimpse of the creative process:
Remember Gran Turismo 7 is available on PlayStation 5 and PlayStation 4.
Comments
Best
New